The Soil Dialect

3D Backgrounds for the HassIdriss Haute Couture S22 collection.

Client:
HassIdriss Haute Couture
Industry:
Fashion
Services:
3D Backgrounds, Art Direction
Date:
2022

I had the opportunity to collaborate on crafting the 3D backgrounds for the haute couture collection, "Hiwar Al Turab," also known as "The Soil Dialect," designed by HassIdriss.

The primary objective of this endeavor was to produce a total of 18 3D backgrounds, with 13 dedicated to the lookbook and 5 intended for the campaign.

A significant portion of these backgrounds drew inspiration from the designer's intricate embroidery work.

Credits:

3D Backgrounds: Karl Sfeir

Photography: Ray Chehab

Editor: Gina Kazzi

Special thanks to the Hass Idriss team and Local Vice

CAMPAIGN VISUAL + BRIDAL


LOOKBOOK VISUALS